Sustainability - Telling the Story
The Need
Educating the C-suite:
There is a strong need to educate executives about the impact of sustainability and how, by being more sustainable, they can save money and achieve cost optimization within their operations. Some of the key issues and challenges driving organizational change and decisions include:
- Regulatory compliance requirements
- The C-suite is being held accountable for sustainability
- Increased policy/reporting directives
- Customers are looking at companies that integrate sustainability into their overall process and operations
Marketing, Sales and Partners
Understanding how to address sustainability within marketing messaging and in the sales process can have an impact on the ability to attract and close business. In more and more cases, companies:
- Must meet regulatory requirements (especially in EMEA, APJ)
- Must have products/solutions that are more sustainable due to operational issues (i.e. data centers and the impact of AI)
- Are dealing with resource constraints – water, energy and waste disposal
Sustainability Positioning & Telling Your Story
We bring the experience of working with the Chief Sustainability Officer (or equivalent) and team to understand the product/solution operational efficiencies and impact.
We can build the key sustainability marketing, messaging and positioning of products and solutions and the key information and data required for Sustainability Annual (Tech Section) Reports.
Marketing, Sales and Partner Integration & Enablement
There is an opportunity to train sales and marketing teams on how to sell sustainability and weave it into the broader stories.
We have experience of working with global marketing, sales, large GSIs, MSPs and partners to collaborate on the sustainability/ESG value, messaging and positioning of the combined solutions.
We can produce:
Education and training programs designed to equip your sales, partner and marketing teams with the knowledge necessary to discuss how your company can help your customers meet operational efficiency and cost savings while meeting their sustainability goals.
- Assets such as: Presentations, Solution Briefs, Website content and Case Studies