Marketing & Selling to the C-Suite and Analyst Engagements
Engaging the C-suite
SCG is not trying to figure out how to sell and market to the C-suite, SCG has done it… and very successfully. Understanding these personas, and how they make decisions allows us to:
- Develop messaging from ‘product centric’ messaging to C-suite, business-level messaging and positioning
- Help direct sales and partners on how to best prepare for the conversation, approach the C-level decision-maker, position and sell your company, products, solutions
- Persona Building – to understand the mind of the buyer
Analyst Engagements
SCG has experience working for Gartner and working for Technology Vendors where we:
- Engage in briefings with analysts
- Communicate the messaging and positioning of products and services
- Collaborate with the analyst firms to build TCO Reports, Industry Reports and Analyst webinars
