Global Marketing / Sales / Partnership Journey
We can build, monitor & manage any of the following areas:
- Comprehensive Go-to-Market strategies
- Product/Solution Marketing - messaging/positioning
- Persona Development
- Asset Development
- Demand/Lead Generation
SCG has a successful track record and 25 years of experience helping organizations with:
Sales/Partner/Channel Marketing & Management
• Value-selling experience and selling to the C-suite allows us to understand the sales process and how to best enable sellers with the right assets, tools and information to make their job easier.
• With partners, the key to a successful partner relationship is to find the right partners that align to your business and financial goals.
• Your partner's ability to execute on the activities and business goals that you both agreed to could make or break your reputation and business.
• We can help you in every step of the journey:
- Building Sales Enablement
- Account-Based Marketing (Certified)
- Field Marketing
- Events Management
- Identifying the right partner profile
- Build the partnership rules of engagement
- Onboarding
- Creation of training, adoption, enablement tools
- Partner Programs / MDF-JMF Management
- Co-branded marketing, positioning and messaging: leveraging a unique strategy and value proposition appropriate for each type of partner
- Creating co-branded marketing assets, presentations, sales collateral, website partner pages
We have the experience of working with marketing, sales, GSIs, MSPs and global partners to collaborate on the messaging, positioning and enablement of the combined solutions.